Led the company’s global brand refresh—redefining its look, tone, and     market positioning to attract a new generation of luxury travelers while   preserving legacy brand equity.

Directed creative execution across digital, print, social, and experiential touchpoints, ensuring alignment with brand strategy and visual identity.

Collaborated with culinary, operations, and sales teams to develop integrated marketing campaigns for product launches, new itineraries, and premium services.

Created immersive storytelling across channels—crafting content, campaign concepts, and seasonal narratives that drove engagement and deepened customer connection.

Oversaw lifestyle photo and video shoots, elevating the visual language and first-person perspective across all brand platforms.

Partnered with analytics teams to fine-tune campaign performance, applying insights to shape messaging and creative iterations.

Directed all digital creative including email campaigns, UX/UI design, digital advertising, and social media content

Led organic social media strategy—managing content calendars, community engagement, performance analytics, and visual direction

Oversaw a full website redesign, improving mobile experience, navigation, and brand storytelling across key pages

Collaborated with marketing, development, and revenue teams to align creative with strategic goals

Drove innovation in digital design through data-informed creative decisions and high-performing content

Lead designer for luxury brand website redesign; collaborated with agencies to modernize and mobile-optimize site

Designed high-fidelity wireframes and mockups in Sketch and Figma, enhancing UX/UI and aligning with brand standards

Oversaw a small team of digital designers, providing direction and ensuring quality across deliverables

Created and managed assets for web content, email campaigns, digital display, and social media graphics

Partnered with cross-functional teams to deliver user-centered, visually compelling digital experiences

Sole digital designer responsible for creating assets across web, email, social media, and digital display

Contributed to early phases of website redesign, supporting UX/UI enhancements and mobile optimization

Designed wireframes and mockups in Sketch and Figma, aligned with brand and user goals

Maintained consistency across digital touchpoints, ensuring cohesive and high-quality visuals