Travel
Modular Email Design System
Built mobile-responsive, modular email templates in Dreamweaver for flexible, plug-and-play use within a consistent design system.
Built mobile-responsive, modular email templates in Dreamweaver for flexible, plug-and-play use within a consistent design system.
Challenge
Email campaigns lacked consistency, scalability, and mobile optimization. Custom builds for each send slowed down production and created design inefficiencies across the team.
Progress
Collaborated with the marketing and CRM teams to identify high-impact content types and campaign needs. Established a design system framework with reusable modules that could adapt to promotions, editorial content, and automated flows—ensuring flexibility without sacrificing brand integrity.
Results
Launched a streamlined email system that significantly improved production speed, mobile performance, and visual consistency. The modular approach empowered teams to build campaigns faster while maintaining a polished, branded experience.
