Leading the Digital Evolution of a Global Luxury Cruise Brand

Challenge

While Regent Seven Seas Cruises is known for its ultra-luxury experiences, the website had room to better reflect that prestige. The design was dated, not fully mobile-optimized, and lacked the interactive features today’s travelers expect. Key pages—highlighting ships, voyages, and experiences—didn’t fully capture the brand’s sophistication or showcase its offerings in a compelling way, creating an opportunity for a more modern, immersive digital presence.

Progress

To bring this vision to life, we collaborated closely with the Marketing, Leadership, Revenue Management, and Experience & Development teams. This cross-functional effort ensured that the redesign aligned with brand strategy, business goals, and guest expectations. Through shared insights, clear communication, and a unified creative direction, we built a strong foundation for a transformative digital experience.

Results

The redesigned site brought the brand’s luxury positioning to life through a refined user experience and elevated visual storytelling. Key brochure pages—including ship, voyage, and experience sections—were restructured with dynamic elements, mobile-first design, and immersive creative. The result is a cohesive, intuitive, and visually stunning platform that better engages users and supports the full customer journey.